The world of business is constantly changing. From the time your business was born until now, you have lived in a different era than when you started. So it stands to reason that there are many changes yet to come that will continue to impact your business and how we adapt them can be the difference between success and failure.
Digital trends come and go, but some are here to stay. To build a successful digital marketing campaign, you need to understand what’s hot and what’s not. Here are seven digital marketing trends that could change your business in 2023.
1. User-generated content can be transformative
The importance of building good customer relationships is greater than ever. In the past, those relationships would lead to word-of-mouth marketing. A small business owner would form a bond with a customer and that person would tell their friends about the business.
The internet has become a modern-day word-of-mouth marketing tool. Just as people used to tell their friends about products and services, they now do so online. The difference is that with the internet, businesses can reach millions of people all over the world. If you own a small business, you should embrace user-generated content. Start by finding trusted customers willing to post about your company/products online.
Here are a few examples of popular user-generated content for 2023:
Social media is an ideal venue for promoting your brand and product, but there are many different ways to do it.
You can get users to create videos of themselves using your product or sharing their opinions about it.
Post hashtags that will build an online following and entice people to join. #funwithdigitalmarketing
Create customer challenges where customers can potentially win a prize.
2. The art of conversation makes for great marketing
Improved user experience (UX) will be one of the most important trends in digital marketing for small businesses in 2023. Customers will expect streamlined services the minute they visit a website. Companies that provide live chats, virtual assistants, and personalized emails will have a competitive edge over those that don’t.
In 2023, Google will end third-party cookies in Chrome, a result that will significantly alter how brands interact with their audiences.
Instead of having access to data collected from cookies, marketing agencies will have to find other ways to identify and target their customers. Additionally, marketers will need to develop tools and techniques that provide a more personalized experience for their users.
3. The website’s interactivity draws users to revisit
We believe that the best websites are those that try to interact with their users. Certain features like quizzes/polls and embedded calculators are attractive because they help provide quick answers to questions that people have.
4. Short educational videos can help people learn
The average consumer’s attention span is shrinking every day. As a result, small business owners must find new ways to grab their customer’s attention and keep it. One effective way to do this is by posting short educational videos on your website and social media platforms. Instructional clips about your products or services are the best way to demonstrate your expertise in your field.
5. A well-designed website says it all
In 2023, massive changes are coming to graphic and website design. Designers will return to traditional formats, allowing the content to take center stage. Although people might think that white space is unappealing, it presents a unique opportunity to let the content shine. White space can be used to the advantage of the content, drawing attention to it.
6. Creativity is the key to innovation
Although websites are expected to have more white space and be more creative, they are not mutually exclusive. It is possible to increase creativity while still maintaining the same amount of white space on a page. One way that web designers and marketing agencies can accomplish this is by incorporating animated cursors, parallax scrolling, and asymmetric styling into their designs. Marketing agencies will work with web designers to make their websites as unique as possible.
7. Socially Responsible and Inclusive Businesses
In 2023, social responsibility and inclusivity will be two of the most important trends in digital marketing. Internet users are becoming more interested in what a company stands for and how it supports a few social causes. Displaying these opinions on a website might attract more visitors. Inclusivity will also rise in 2023, as people want to see brands that accommodate all users. For example, do you offer features that assist disabled people in navigating your website? Markitome can help make your website more accessible for those who need it. People are more likely to trust you if they know what you stand for.
Users will demand more personalized experiences when interacting with businesses in 2023. The more a company’s marketing strategies embrace modern platforms and show an understanding of customers’ interests, the better.
Find the right digital marketing partner for your business
It can be a herculean task to find the right digital marketing agency. Markitome is a company that will take the time to learn about your business, goals, and brand. We offer a wide range of services including SEO, Website Development, and Social Media Marketing that are designed to help you find success online. To learn more about how we can help your business today, visit our website at markitome.com.
