Instagram. New exciting feature. Enough said.
Instagram guides are the latest feature introduced by Instagram in May 2020 exclusively for creators and in November 2021 it was made available as a feature for all users proving especially helpful for brands and businesses alike, that is because it gives you the option to display long-form content on key concepts on one single platform, that you can create from your account. In other words, it is like a mini-blog on Instagram.
- What are Instagram guides?
In simple words, Instagram guides are a series of posts created to share helpful information with your audience.
2. Types of Instagram guides
- Product — guides that help you purchase the product of your choice
- Place — guides that can recommend suitable places of your choice to eat, shop, and more.
- Post — guides that help you learn new skills, new tips, and tricks of DIY and life hacks.
3. How to create an Instagram guide?
Click on the plus sign and choose the guide option from the drop-down menu to start creating.
4. How to use Instagram guides for Marketing
Imagine using one tool to increase brand awareness, brand loyalty, and conversion rate.
What to know more!! check out the PPT below
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